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Participating Units
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Welcome to EIA at UNCG
This is one of the most important efforts that UNCG has undertaken in recent years. North Carolina needs more entrepreneurship, and initiatives such as this one are necessary for this region and the state to prepare for the future. (Dr. Rosemary Wander, Associate Provost for Research and Public Private Partnerships)
Welcome to the web site for the Entrepreneurial Innovation in the Arts initiative at UNC Greensboro. We appreciate your interest and solicit your participation in our endeavor. Please feel free to contact me via e-mail or at 336-334-3846 for your suggestions and recommendations. John Lee Jellicorse, Director.
Background
Building Entrepreneurial Learning for Life, or BELL, was initiated in the fall 2007 semester at UNC Greensboro to help shape a culture of creative confidence, competence, and courage that weaves entrepreneurship into the fabric of the campus. BELL is a major piece of UNCG’s Economic Development Initiative for 2007-2010. Its leaders are Dr. Rosemary Wander, Associate Provost for Research and Public/Private Sector Partnerships; Dr. James Weeks, Dean of the Bryan School; and Dr. Timothy Johnston, Dean of the College of Arts and Sciences--all reporting to Dr. David H. Perrin, UNCG’s Provost and Vice Chancellor for Academic Affairs. BELL is the cornerstone of UNCG’s response to the priorities and strategic directions that the UNC Board of Governors has set for the university system in promoting economic development in the state. The approach is a broad one that includes business, social, civic, cultural, and academic pursuits.
BELL is founded on efforts already under way in the Bryan School of Business and Economics and support is widespread across the rest of the UNCG campus. “This program is a statement that a liberal education and an entrepreneurial mind set do not have to be mutually exclusive,” Johnston said. “We have always believed that a liberal education provides a strong foundation for success in a wide range the of careers and that liberally educated people are well-equipped to adapt to a changing world. As we move into the new century, our students need the opportunity to acquire a combination of creative thinking, technical proficiency, business expertise, and communication skills. By infusing entrepreneurship across the academic disciplines, BELL will enhance UNCG’s capacity to impart learning that meets the needs of the twenty-first century economy in which our students will work." To implement this broad based approach, Johnston proposed that a new initiative under the umbrella of BELL be formed with a focus on the arts. This program, Entrepreneurial Innovation in the Arts or EIA, will coordinate the efforts of the Bryan School with the arts programs in the College of Arts and Sciences (art, creative writing and publishing, film, story telling, theatre, and video), Health and Human Performance (dance), Human Environmental Sciences (interior architecture), and Music. John Lee Jellicorse, a Professor of Media Studies, was selected to direct the program for 2007-08.
The EIA Initiative is designed to assist students, faculty, and practitioners in the arts to effect creative change (innovation) in the undertaking of the risk and management of the material means of satisfying human needs and desires (entrepreneurship). The EIA initiative shall inculcate in its relevant publics habits of innovative thought and action stimulating the maximization of opportunities for the ethical creation of individual and social wealth.
Mission
The EIA initiative shall undertake the following endeavors:
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To coordinate the entrepreneurial initiatives (workshops, boot camps, speakers, courses, etc.), of the Bryan School and CELD with the relevant activities of faculty and students in the College and other professional schools.
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To provide significant additional training in entrepreneurial innovation, coordinated with efforts of the Bryan School), for faculty, students, and practitioners in the arts.
- To sponsor speakers, workshops, symposia, internships and externships, and service learning opportunities (e.g., provide small summer stipends for faculty to work with cooperation faculty and programs in the Bryan School).
- Topics might include issues such as women and entrepreneurship, ethical entrepreneurship, and financing growth for independent sound studios, photography or videography companies, art galleries, or independent artists and arts professionals, etc.
- Programming would attempt to relate current students to established innovative entrepreneurs.
- To develop and offer relevant courses (e.g., Case Studies in Entrepreneurial Innovation in the Arts) and to modify existing courses to introduce entrepreneurship.
- To create and administer a certificate program (perhaps later an academic minor) that each arts program can tailor to the needs of its students (e.g., highly focused business orientation--equity capital access, licensing, strategic planning, marketing--for those whose post graduation aim is to set up a gallery, private practice, production company, etc.--but a broader creative orientation for those who plan to be independent artists (writers, photographers, consultants, etc.). The program could be a coordinate with regular curricular offerings or taken in a fifth-year postgraduate setting.
- To create and administer summer, evening, and Saturday programs for practicing professionals and artists who face challenging opportunities for entrepreneurship and innovation offered by accelerating technological development and by globalization.
- To create and maintain a web site devoted to promoting the EIA Initiative’s objectives, promoting innovation on the interfaces of disciplines, introducing alternative pedagogies, and linking UNCG faculty and students to entrepreneurial and innovative opportunities beyond the campus.
- To promote the development of a student organization devoted to promoting the objectives of the EIA initiative.
- To provide opportunities for significant faculty and student research in creative, social, moral, green, and senior entrepreneurship and innovation in the arts.
- To provide a clearing-house for artists and professionals who are confronting the challenges and opportunities of the new global entrepreneurial economy.
- To effect creative change in the arts in the UNCG service area and beyond through service and cooperation in the exploration of creative change that transmutes values.
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To develop and sustain a climate of entrepreneurial innovation on the UNCG campus supporting institutional goals (Inspire. Change.).